Olympic athletes are provided with the latest fashion-forward looks to feel and perform their absolute best. With the opening ceremony right around the corner, our 2024 Summer Olympic athletes are preparing for the big event. This year, the Summer Olympics will be held in one of the fashion capitals of the world, Paris. The style choices of the athletes will be a highlight of the Olympic games. These individuals have trained physically, mentally, and emotionally for the international competition. Yet one question remains: What will these athletes be wearing?
Team USA Fashion Partnership
Team USA has held a fashion partnership with renowned designer Ralph Lauren since 2008. Ralph Lauren has been a well-established clothing brand since 1967. This distinguished brand consistently creates sophisticated and timeless designs, tailored to a wide customer base. Ralph Lauren is synonymous with American fashion, making it the perfect partnership for Team USA. In the past, the team’s designs have included sleek blazers and slim cut pants, perfectly embodying American Spirit and tradition. The designer has yet to release the latest opening ceremony look, we look forward to another year where Ralph Lauren has Team USA turning heads.
Nike’s Fashion Contribution
After the opening ceremony, the athletes will depart from business casual and later find themselves atop the winner’s podium. Each olympian will be celebrating in comfort and style thanks to Nike’s new sleek, fit outfit. The men’s uniform features an elevated yet comfortable belt that highlights functionality and style. This combination allows athletes to feel confident in their attire while remaining fashion forward.
Basketball Dream Team Style
Nike also took on the role of designing for the American basketball team at the Paris Olympics 2024. The team is notorious for their timeless and patriotic uniforms. Nike chose to produce a classic American and straightforward design with block letters and comfortable material. The athletes received their new uniforms in a special way. Team USA’s managing director and NBA legend, Grant Hill, made personalized house calls to deliver the players’ jerseys. This team has a great Olympic bond and they are looking forward to competing for the gold in a few weeks.
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