Success isn’t just about the big moments—it’s about the daily discipline that turns vision into reality. For Collars & Co. founder Justin Baer, landing a deal on Shark Tank wasn’t the finish line—it was just the beginning.
From reinventing menswear to scaling a rapidly growing brand, here’s an inside look at what it takes to lead with purpose, elevate everyday style, and build a company that’s changing the game.
Morning: The Art of Dressing for Success
Every great day starts with a great outfit. A firm believer in looking sharp without the hassle, Justin’s morning routine is all about efficiency. His go-to? A Dress Collar Polo under a Maverick Blazer—because style should never slow you down.
Between morning calls, emails, and strategy meetings, it’s all about setting the day’s priorities—whether that’s refining new product designs, optimizing operations, or keeping the company’s vision on track.
Midday: Scaling a Shark Tank Success
After securing a deal with Mark Cuban and Peter Jones on Shark Tank, demand for Collars & Co. skyrocketed. But rapid success brings new challenges—like keeping up with inventory, expanding product lines, and making sure every shirt, sweater, and blazer meets the highest standards.
The middle of the day is all about problem-solving—working with the team on product launches, supply chain logistics, and ensuring that every customer experience reflects the brand’s commitment to refinement, ease, and excellence.
Afternoon: Innovating the Future of Menswear
Collars & Co. was built on one simple idea: empower men to look and feel their best with effortlessly stylish, elevated casual wear that blends comfort and confidence. That same spirit of innovation drives every new product launch.
From crafting wrinkle-resistant blazers to designing lightweight, breathable dress shirts that perform in any setting, every afternoon involves pushing the limits of what modern menswear can be. The goal? A wardrobe that works as hard as the man who wears it.
Evening: Reflection & Growth
The best leaders don’t just look at where they are—they look at where they’re going. Whether reviewing customer feedback, scouting new fabrics, or sketching the next big release, growth never stops.
And it’s not just about Collars & Co. as a business—it’s about building a brand that helps men show up as their most confident, successful selves every single day.
The Takeaway: Confidence Starts Here
From the first Shark Tank pitch to becoming a menswear staple, Collars & Co. has come a long way—but the mission remains the same: redefining modern style with comfort, polish, and confidence.
If you haven’t experienced it yet, consider this your invitation.
About The Collar Newsletter:
Designed to offer a comprehensive and insightful look into the world of the elevated man, The Collar provides expert advice and thoughtful insights on all the topics that matter. From lifestyle and fashion to travel and culture, The Collar is a carefully curated weekly anthology that caters to the refined taste of the modern gentleman.